to remove filtersNews brief: Elle Macpherson to be global face of Revlon
01 Apr 2008
Revlon has confirmed that Elle Macpherson is to be its global face. The model will feature
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New campaign: Nina perfume
24 Jun 2008
The campaign is based on a romantic fantasy theme, and the brand has tied up with Elle magazine to launch a competition in which consumers are invited to write a modern-day fairytale. The competition ... in the magazine. It will be promoted through a dedicated microsite linked from the Elle website. The TV execution ...
Sector Insight: Value clothing - Impossibly cheap
13 Jul 2005
Elle, but also Vogue,' says a Tesco spokeswoman. 'The "supermarket chic" trend has helped, but it has ...
Brand Health Check: Double Velvet
15 Dec 2004
Carat, was also radical, with ads booked in titles such as Elle and Red. The promotion was a simple ...
Hilfiger readies True Star fragrance debut with Beyonce
22 Sep 2004 | by Colin Grimshaw,
The commercial, which breaks on October 2, will be the highlight of a multimedia campaign also including ads in the November issues of magazines such as Glamour, Elle, Vogue and FHM, and outdoor executions. The Top Shop fashion chain and MTV are also linking up with Tommy Hilfiger to support ...
Tommy Hilfiger readies True Star fragrance debut
22 Sep 2004 | by Colin Grimshaw
The commercial, which breaks on 2 October, will be the highlight of a multimedia campaign also including ads in the November issues of magazines such as Glamour, Elle, Vogue and FHM, and outdoor executions. The Top Shop fashion chain and MTV are also linking up with Tommy Hilfiger to support ...
BRANDING BRIEF: Schwarzkopf Professional launches new haircare range
09 Oct 2003
and distributed to premium salons in the UK. A consumer press campaign will run in Elle, Red and InStyle magazines.
Chanel debuts in teen market with Chance perfume
10 Apr 2003
and Dream Team. Press work will run in titles including 19, B, Bliss and Elle Girl. A cinema package ...
Morning-after pill company in ads strategy rethink
13 Mar 2003
'. The agency search is being overseen by Schering marketing manager Marion McPherson and product manager Helen ...
MEDIA: Right Guard links with extreme sports event
27 Feb 2003 | by Mark Kleinman
partnerships with a host of magazines, including Elle, Sleazenation and X-Ray. Travel packages ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
