John Frieda primed to host live digital show
25 May 2011 | by Nicola Clark
, is being promoted via Facebook, Twitter and print ads in key titles such as Elle. The idea for a ...
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Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
director at My-wardrobe.com to Elle's Melissa Dick joining ASOS, the fusion of editorial and brands ...
Brands strut their stuff at London Fashion Week
21 Feb 2011 | by Nina Rosandic
with the event through sponsorship packages. At the end of the week, Vodafone and Elle Magazine will sponsor ...
EBay redoubles marketing efforts for fashion offering
31 Aug 2010 | by Sarah Shearman
The autumn ad push will run across print and outdoor media. Double-page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin in October. The ads, created by BBH, will showcase the brand products, focusing on the savings shoppers can ...
John Lewis promotes spring fashion collection
01 Mar 2010 | by Joe Thomas
and returns with the chosen item. The interactive campaign will appear on websites for Elle, Vogue, GQ, So ...
Fashion magazines are losing ad revenue and readers
18 Aug 2009 | by Sarah Johnson
six months, according to industry estimates. Elle, for example, has lost 12% of its ad pages year ...
Partnership marketing gains popularity in downturn
04 Feb 2009 | by Suzy Bashford
in particular are more open to 'bending' in brand partnerships, as demonst-rated by glossy fashion magazine Elle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
