Glam Media announces global online sales force
16 Nov 2010 | by Sarah Shearman
commercial director at Hachette UK, and international sales director and advertising director at Elle ...
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Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone...As part of a campaign for the handset, Elle's November and December issues will feature ... , Slicker, Smarter". Content on both Nokia and Elle's Facebook and Twitter channels will feature display ... , acting COO of Hearst Magazines UK, said: "As the world's biggest-selling fashion magazine, Elle has a ...
EBay redoubles marketing efforts for fashion offering
31 Aug 2010 | by Sarah Shearman
The autumn ad push will run across print and outdoor media. Double-page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin in October. The ads, created by BBH, will showcase the brand products, focusing on the savings shoppers can ...
Elle has a hit with Twitter feed
16 Jul 2010 | by Katherine Levy
Elleuk.com, digital home to fashion magazine Elle, has increased its Twitter followers from 17...time Elleuk.com also set up a live-streaming of red carpet arrivals at this year's Elle Style Awards. Marcy Richardson, marketing manager at Elle, said: "We're thrilled that Elle has developed a wide ... of integrating Elle with digital platforms and offering bespoke content on Elleuk.com to satisfy our readers ...
Target Media appoints McPherson as business development director
15 Feb 2010 | by Sara Kimberley
partner Cathy McPherson as business development director, as part of the agency's planned expansion....McPherson will report to Target Media's managing director Rob Wilkerson. McPherson has worked at media agency Carat, where she was on the board and helped set up Carat Direct in London and Manchester. She has also been a board director at CIA Director, and was a founding partner for 10 years at All ...
ElleUK.com launches Elle TV videos on YouTube
13 Jan 2009 | by Jacquie Bowser
LONDON - Elle magazine has released the fashion and celebrity films from its Elle TV channel onto...of shoots with Elle's cover stars, 30-second interviews with the magazine's favourite stars, trend reports, street style, beauty "how to" videos, and, teaser films in the run up to the 2009 Elle Style Awards ... with additional videos. Integrated online marketing agency Grasshopper created the YouTube channel for Elle ...
Media brief: Elle partners Stardoll to launch e-zine
14 Oct 2008
Elle magazine has partnered fashion website Stardoll to launch an e-zine for young people
Elle US cosies up to Stardoll's 8m users
09 Oct 2008 | by Daniel Farey-Jones
partnership with Elle US and its editor Malina Joseph....'s community. The Hachette Filipacchi title will benefit from Stardoll hosting links to popular Elle blogs such as Street Chic and Fashion Spotlight as well as to the online-only spin-off title Elle Girl . Stardoll ... executive of Stardoll, said: "Stardoll's partnership with Elle legitimizes Stardoll as an ideal platform ...
YouTube launches anti poverty campaign with celebs
26 Sep 2008 | by Staff
Kidjo, Kristin Davis, Elle Macpherson and Jordan's Queen Rania are also joining the campaign. From now ...
Magazine publishers back green giveaway of digital issues
25 Sep 2008 | by Staff
The Read Green Initiative allows readers to receive one of 50m free annual subscriptions to digital versions of over 200 titles, including Elle and Woman's Day. Zinio launched the initiative, along with publishers such as Bonnier, Hachette Filipacchi and Greenspun, to encourage consumers to save the environment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
