Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
director at My-wardrobe.com to Elle's Melissa Dick joining ASOS, the fusion of editorial and brands ...
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Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE
25 Jan 2012
Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK.
Elle magazine creates app and campaign for Nokia 700
14 Oct 2011 | by Sophie Maden
Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone...As part of a campaign for the handset, Elle's November and December issues will feature ... , Slicker, Smarter". Content on both Nokia and Elle's Facebook and Twitter channels will feature display ... , acting COO of Hearst Magazines UK, said: "As the world's biggest-selling fashion magazine, Elle has a ...
Revlon signs OC star for global campaign
11 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Stone and Wilde will become the faces of new and existing Revlon products, appearing in global Revlon campaigns across TV, print, in-store and digital platforms. The actresses will join current Revlon brand ambassadors Elle McPherson, Jessica Alba and Halle Berry. The first campaigns featuring ...
Reebok kicks off trainer trials in DW gyms
15 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
The 'Reebok Trial on Tour' campaign, created by agency Brave, will run for 11 weeks in DW gyms and DW Sports Stores. The activity will be supported by print ads in Elle and Men's Health, alongside online and social media activity. DW members are being encouraged to test out the ZigTech and EasyTone ...
@twitter: advice on #brandedpages
14 Apr 2011 | by Rachel Barnes
and strategy director, Hachette Filipacchi UK Elle UK has more than 250,000 followers on Twitter, making ...
The Kelly Brook brand
07 Sep 2010 | by Nicola Clark
reliable star is so attractive to brands. Brook has followed the Elle Macpherson brand-building model ...
EBay redoubles marketing efforts for fashion offering
31 Aug 2010 | by Sarah Shearman
The autumn ad push will run across print and outdoor media. Double-page print ads will appear in Vogue, OK!, Look, Grazia, Stylist, Elle and Red, from 31 September, and the outdoor activity will begin in October. The ads, created by BBH, will showcase the brand products, focusing on the savings shoppers can ...
Elle Macpherson fronts VMTV 'Top Model' ads
01 Jul 2010 | by Gemma Charles
The latest series of the flagship show, which starts next week on Virgin s Living channel, will be presented by Australian supermodel Elle Macpherson, who replaces Lisa Snowden. Macpherson will oversee a new judging panel and the 25 contenders will face more extreme challenges. The campaign, fronted ...
Elle cover to feature London Mayor Boris Johnson
02 Sep 2009 | by Sarah Johnson
LONDON - Boris Johnson, the mayor of London, is to appear on the cover of Elle as part of a tie...with 11 different covers. Of these, one will feature Johnson, and two singer Lily Allen. Elle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
