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The Work: New Campaigns - The World

McKenzie, Lachlan McPherson, Mikhail Gherman Media agency: ZenithOptimedia Media planner: Emma Whyte ...

Jimmy Choo looks for digital agency

Jimmy Choo, the high-fashion shoe brand favoured by the likes of Elle Macpherson and Victoria

Media: M&S to sponsor the Elle Decoration Design Awards 2006

Marks & Spencer is to sponsor the Elle Decoration Design Awards 2006. The deal includes in

Close-Up: Live Issue - Selling bottled beauty with spurious science

into Elle MacPherson, it's evident from television shows such as 10 Years Younger and reader response ...

O&M launches Harrods' The Designer Studio

Ads will appear in Marie Claire, Elle and a selection of other women's monthlies and intend to make young women aware of Harrods' newest offering. The Designer Studio, which opens in February, will sell clothes by designers such as Roland Mouret, Jonathan Saunders and Gharani Strok. Three ...

MEDIA: SHOP! - AN EXPERT'S VIEW. Shop! offers high-street fashion information Company wouldn't provide, Kim Iwanczyszyn says

The September issues of women's monthly magazines have not only seen upweighted fashion pages in the usual suspects (Elle, Marie Claire, etc) but some of our favourite glossies are now providing us with high-street fashion shopping supplements. The two main contenders are Company's Shop! (a listings ...

BMP rips designer wear for Harvey Nichols

, Elle and Harpers Queen, showed the back of a driver's head and the reflection in the rearview mirror ...

MEDIA CHOICE: Ian Darby, Campaign's media editor, picks an Ikea campaign that attempts to increase the effectiveness of inserts

"For the first time, editorial sections of magazines, including Red, Elle and New Woman, contain a branded section band across them. Readers have to break the band - which promotes Ikea's "Live unlimited Fun Sheet 2" - to read the section. Once the band is torn the "Nosh Funsheet", which introduces ideas ...

Debenhams backs autumn range with WCRS TV campaign

identified as those read by Debenhams' core target group. These include Marie Claire, Cosmopolitan, Elle ...

ABC FIGURES: Prima suffers drop as older monthlies falter

in this round of ABCs, while titles such as Emap s Elle and IPC s Woman s Journal chalked up strong year...in this round of ABCs, while titles such as Emap s Elle and IPC s Woman s Journal chalked up strong year ... with circulations of 450,057 and 420,156 respectively. In the younger women s market, Emap s Elle showed ... NatMags 230,400 -4.9 -4.8 Elle Emap 219 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.