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Elle magazine creates app and campaign for Nokia 700

Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone...As part of a campaign for the handset, Elle's November and December issues will feature ... , Slicker, Smarter". Content on both Nokia and Elle's Facebook and Twitter channels will feature display ... , acting COO of Hearst Magazines UK, said: "As the world's biggest-selling fashion magazine, Elle has a ...

Hachette Filipacchi launches first iPad app

Magazine company Hachette Filipacchi has made its debut on the iPad with a free app for Elle...Elle Collections focuses on content drawn from the seasonal fashion shows in spring and autumn ... , editor of Elle, said: "We wanted to give readers an understanding of what inspired the designers ... our first app for the iPad with our 'taster' version of Elle Collections. "We are confident ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.