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Target Media appoints McPherson as business development director

partner Cathy McPherson as business development director, as part of the agency's planned expansion....McPherson will report to Target Media's managing director Rob Wilkerson. McPherson has worked at media agency Carat, where she was on the board and helped set up Carat Direct in London and Manchester. She has also been a board director at CIA Director, and was a founding partner for 10 years at All ...

DHM picks up Elle advertising brief

Elle, the women's magazine owned by Hachette Filipacchi, has appointed DHM London to handle its...-readers of Elle to reappraise their perception of the magazine. Elle , which previously handled its ... ", is set to launch and will feature behind-the-scenes footage of Elle cover-shoots with Cheryl Cole, Kate ...

Elle kicks off review of advertising account

Elle, the women's magazine owned by Hachette Filipacchi, is holding talks with agencies regarding...for the business. Elle currently creates the majority of its ad campaigns in-house. However, it is keen ... an agency to handle a spring brand campaign. In September last year, Elle launched its first ad ... , John Galliano and Coco Rocha. The ads carried the strapline: "25 years of style." Elle 's media ...

Media Bitch's Diary 30 July

of Five's 'quackers' new owner - although Elle, the Evening Standard, Initiative and NatMags also get a...for the door): "Quaaaaaaaaack!" Elle fashionistas set the style for office drama So let s hope Desmond ... as she lands her dream job as a fashion reporter on Elle magazine. The show is a reality/drama hybrid in the style of The Hills, so camera crews are filming in Elle s offices from next week to capture Lydia ...

Turning Point: Sarah Perry, director of category sales, Platform-A

-colleague from Elle magazine, while I was freelancing in media sales.

Romantic stories increase sales of Nina

, we needed a credible partner and a great idea. Elle provided that credible meeting point ... was simple but powerful: Nina featured in Elle as a romantic temptress, imploring readers to write short ... the promise that every story would be published on a Nina-branded zone of Elle 's website for the next three ...

Shoe retailer Dune launches first UK print campaign

The activity will include full- and double-page display ads that will run from now until October in fashion titles including Grazia, Marie Clare, Elle, Vogue and Stylist. It will also include a bespoke four-page fashion feature shoot in Grazia and a four-page pullout special in Stylist. Rachael Slaney, head ...

RKCR/Y&R and M&C Saatchi only UK winners at D&AD awards

's Elle magazine won a yellow pencil in the entire magazine category for its October 2009 issue on singer ...

JCDecaux launches new digital offering for Heathrow Terminal 5

in a location that is "more upmarket than Vogue or Elle", with the added benefits that come from banks ...

Eurosport's Heather Bowler loves the glitz of Paris

titles Le Point and L'Express, and women's weekly Elle, regarded as a national treasure. Agencies ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.