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Target Media appoints McPherson as business development director

partner Cathy McPherson as business development director, as part of the agency's planned expansion....McPherson will report to Target Media's managing director Rob Wilkerson. McPherson has worked at media agency Carat, where she was on the board and helped set up Carat Direct in London and Manchester. She has also been a board director at CIA Director, and was a founding partner for 10 years at All ...

Hearst title Elle in online revamp

Hearst Magazines UK women's monthly Elle has unveiled a new design for its website, Elleuk.com....prominence given to unique Elleuk.com features such as Elle TV, which houses exclusive behind ... to unique Elleuk.com features such as Elle TV which houses exclusive behind-the-scenes footage from cover ... and emphasising features such as "like", "share", "retweet" and "print". Elle has one of the biggest Twitter ...

Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine...trending topic on Twitter on Tuesday 13 March while it was taking place in Los Angeles. Elle magazine ... -in-chief of Elle, said: "Elle is known for being a ground breaking and pioneering brand which is why we chose ... unique idea is testament to our integrated approach across Elle, ELLEuk.com and Twitter and one ...

Hachette Filipacchi launches Elle iPhone app

Hachette Filipacchi is expanding its Elle brand onto the mobile platform with the launch of a...on convenient platforms. Users can bookmark their favourite content to the My Elle section and use the app to post links to their Facebook and Twitter profiles. Hachette Filipacchi launched its Elle horoscope iPhone app in March as well as its first iPad product, featuring a free app for Elle Collections, its ...

Elle has a hit with Twitter feed

Elleuk.com, digital home to fashion magazine Elle, has increased its Twitter followers from 17...time Elleuk.com also set up a live-streaming of red carpet arrivals at this year's Elle Style Awards. Marcy Richardson, marketing manager at Elle, said: "We're thrilled that Elle has developed a wide ... of integrating Elle with digital platforms and offering bespoke content on Elleuk.com to satisfy our readers ...

Lagardère considers sale of Elle and international titles

international titles, including flagship brand Elle magazine...., however, quick to clarify that any sale of fashion title Elle would be restricted, as it wants to keep editorial control over the brand. The spokeswoman added: "Elle is a beautiful brand with an international presence and 43 editions and the group wishes to keep editorial control of Elle." Lagard re did not wish ...

Elle launches ad campaign for 25th anniversary

Hachette Filipacchi's Elle magazine is advertising for the first time in six years to celebrate its...Christensen, John Galliano and Naomi Campbell as well as actress Kate Hudson. Group publisher of Elle, Rita ... the past two years since we repositioned Elle". In January 2008 the magazine was re-launched to become ... since the re-launch it was right and appropriate to say the 25 th anniversary issue is the best Elle ...

Elle to make David Beckham first solo male cover star

Elle, the UK fashion and beauty magazine published by Hearst Magazines UK, has revealed...Elle, which usually features female celebrities and models on its cover, has broken with tradition in a nod to the 2012 Olympic Games. The July issue of Elle goes on sale on 30 May and reaches subscribers on 28 May. Usually a fiercely guarded secret among glossy magazines, Elle has not only ...

MAGAZINE ABCs: Elle Decoration leads the resurgent homes market

their circulation, led by Elle Decoration, which rose 14.1% year on year....Rita Lewis, publisher of Elle Decoration, said: "This is an extraordinary performance at any time, but it is particularly outstanding in the context of a homes market that has been through a fundamental downsize." The renewed interest in homes and gardens titles reflects the wider national trend ...

PPA Conference: Create exclusive content for social media, says Elle chief

be the future for women's magazines, according to Lorraine Candy, editor-in-chief of Elle magazine....was chaired by Bill Murray, chairman of PPA digital forum. Candy spoke in-depth about two recent Elle cover ... .6 million likes on Facebook. Both of the cover shoots, Candy said, broke Elle cover-shoot history ... , resulting in Elle's highest online traffic in 18 months on the day of the cover shoot, and doubling ...

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