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Premier Foods backs Great Little Ideas with social media push

Great Little Ideas was introduced in February 2010 to capitalise on the "cooking-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ...

Campaign Viral Chart: Dancing toddler knocks Kony off top spot

A two-year-old boy dancing to Elvis's 'Jail House Rock' has become a viral hit, clocking up 943

Digital learns to play a new role: Roundtable discussion

wider role for digital tools, Richard Neville, the chief strategy officer at Elvis , says: "The ... manager, Campaign Richard Neville - chief strategy officer, Elvis Chris Wood - joint managing ...

Elvis: Press Refresh

. At Elvis, we have radically overhauled our approach to planning and delivery in recognition ... is the chief strategy officer at Elvis (From Campaign's "What Next in Digital" supplement, July 1 ...

Yakult unveils revamped site with lifestyle focus

and marketing director. The CRM push, created by direct marketing agency Elvis, will follow later this year. ...

WKD rolls out new purple variant

, the Beverage Brands-owned alcopop drink launched a tongue-in-cheek social media campaign created by Elvis ...

Elvis lands digital and CRM for Yakult

Yakult, the probiotic drink brand, has appointed Elvis to handle its UK digital and CRM business....worked with Partners Andrews Aldridge for its below-the-line activity. Elvis will be responsible for overhauling Yakult's CRM strategy later this year. Working with Yakult's creative agency, Euro RSCG, Elvis ...

Opinion: The Marketing Society Forum: Has online display advertising lost its appeal compared with other media?

director, Elvis How often do you click on a banner ad? Probably not that often, and then usually ...

Honda launches digital activity for 'Unpredictable Life' campaign

The campaign, developed by Elvis, ties with Wieden+Kennedy's TV ads and mobile app 'The Unpredictable Life' , which launched in January. The digital presence has been reviewed and a Honda Jazz microsite developed, which draws-in potential customers who are actively researching car purchases ...

Virgin Trains shifts from zombies to carnival

Developed by EdC-owned agencies Elvis and Dare, the campaign encourages customers to use as many tools as possible to get the cheapest possible train tickets. Consumers are driven to Virgin Trains' online ticketing system, and shown a variety of games that highlight how cheaper tickets can be found ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.