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Premier Foods backs Great Little Ideas with social media push

Great Little Ideas was introduced in February 2010 to capitalise on the "cooking-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance ...

Switching service Simplifydigital readies biggest ever TV push

The television activity will launch on Saturday 4 February with creative that will change each week to highlight a new deal for customers who switch to digital TV, broadband and home phone services. The work by Manchester-based ABF Pictures features an animated Elvis character called 'The Master Saver ...

Should cosmetic surgery clinics use standard marketing techniques? The Marketing Society Forum

. YES - CARL RATCLIFF, EXECUTIVE PLANNING DIRECTOR, ELVIS COMMUNICATIONS We tend to get squeamish and ...

Interactive: Twelve ideas for 2012

will come together. Carl Ratcliff, executive planning director at integrated agency Elvis, says ...

Direct Marketing Agency of the Year: LIDA

pledges. BEST OF THE REST COMMENDED Elvis was a close runner-up, according to the judges ... , Kitcatt Nohr Digitas and SFW . PREVIOUS WINNERS 2010: EHS 4D 2009: Rapp 2008: Elvis ...

Department of Health's latest calorie counting initiative has fat chance of success

Las Vegas. Famous for slot machines and Elvis weddings, less well-known for its mobility carts. Not

Helen Edwards on Branding: Finding the right words

. It will lead to a stilted style, the verbal equivalent of the girl who, in Elvis Costello's song, 'looked like ...

Is sustainability in danger of becoming the preserve of the wealthy?

NO - DAVID BAINBRIDGE, CHIEF EXECUTIVE, ELVIS COMMUNICATIONS The disturbing and powerful film The End of the Line about the repercussions of over-fishing might have been the catalyst for Selfridges' Project Ocean. However, it is newer, less-well-financed businesses focused on purpose rather than profit ...

Virgin Holidays issues Rockstar service manifesto

The campaign, created by Dare and Elvis, sees the brand's Rockstar Service manifesto appear in press ads, supported by PR, new online activity, a 60-second radio ad voiced by actor John Sim and the return of last year's TV spot featuring fictional band, the Danke Sch ns. The campaign runs for four ...

Yakult unveils revamped site with lifestyle focus

and marketing director. The CRM push, created by direct marketing agency Elvis, will follow later this year. ...

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