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, AxiCom, buying Enfatico's PR division in the US. This created a 100-strong US and European agency ...
. To house the business, WPP set up a stand-alone agency Enfatico, which dealt with both the media and creative accounts when it won the $4.5bn ( 2.9bn) business. However, in April 2009, WPP folded Enfatico into its Y R Brands division. At the time, an Enfatico spokesman said the move was a "strategic decision ...
appointed Nick Fletcher as head of account planning. Fletcher joins the agency from Enfatico, where he held ...
Enfatico, the WPP marcoms firm created to specifically service its global Dell relationship, has...offer at Enfatico. McGinnis will report into Cohn Wolfe CEO Donna Imperato. AxiCom Europe will remain ... in the unravelling of Enfatico, which was launched in 2007 amid considerable hype. Last year, however, WPP decided to fold Enfatico into its Y R advertising brand, after being plagued with problems since its inception. ...
% of revenue. Following this, WPP cut 8% of jobs at Enfatico , the agency set up to service Dell ...
Enfatico, WPP's standalone global behemoth initially built to service one single client, Dell, has ... of April. No matter. If Enfatico, recently submerged into Y R Brands following Dell concerns about ... and criticised by a jury of its often-anonymous peers, the Y R move constitutes what to many was Enfatico ...
-fareast-language:#0400; mso-bidi-language:#0400;} Sir Martin Sorrell's move to amalgamate Enfatico, the agency ... . Certainly, that was how the US press was interpreting it. The Enfatico fiasco: isn't this all Dell's fault ... been called worse names before now, but the Enfatico breakdown will have hurt. The Enfatico model ...
Just 16 months after launching Enfatico to service the global Dell business, WPP has folded...A statement from Enfatico said that the move was a "strategic decision" that "responds to the current economic environment by allowing Enfatico to tap Y R's available resources for Dell and other ... of how the business will be serviced in the UK. Torrence Boone, the chief executive of Enfatico who ...
LONDON - WPP has folded its agency Enfatico, set up to service Dell globally, into its Y&R Brands..., Wunderman, Burson-Marsteller and Landor. Enfatico said the move "responds to the current economic environment by allowing Enfatico to tap Young Rubicam Brand's available resources for Dell and other clients". It insisted that Enfatico remains a stand-alone brand alongside Young Rubicam Brand's other companies ...
LONDON - WPP has folded Enfatico, the standalone multi-discipline agency it set up to service...Normal 0 An Enfatico spokesman said the move was a "strategic decision" that allows Enfatico "to tap Y R's available resources for Dell and other clients". Torrence Boone, chief executive of Enfatico, will now report to Y R Brands chief executive Peter Stringham instead of WPP chief executive Sir ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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