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LONDON - WPP has folded its agency Enfatico, set up to service Dell globally, into its Y&R Brands..., Wunderman, Burson-Marsteller and Landor. Enfatico said the move "responds to the current economic environment by allowing Enfatico to tap Young Rubicam Brand's available resources for Dell and other clients". It insisted that Enfatico remains a stand-alone brand alongside Young Rubicam Brand's other companies ...
LONDON - WPP has folded Enfatico, the standalone multi-discipline agency it set up to service...Normal 0 An Enfatico spokesman said the move was a "strategic decision" that allows Enfatico "to tap Y R's available resources for Dell and other clients". Torrence Boone, chief executive of Enfatico, will now report to Y R Brands chief executive Peter Stringham instead of WPP chief executive Sir ...
under the "WPP team" model used to form Enfatico, the WPP agency that was established primarily ...
team" model used to form Enfatico, the WPP agency that was established primarily to handle the global ...
Vinci until WPP named it Enfatico in June. ...
LONDON - Enfatico, the WPP agency set up to specifically service computer giant Dell, has named...Speaking exclusively to Media Week, Torrence Boone, Enfatico global chief executive, said: "MediaCom is executing against the work and the goal is to fold in MediaCom resources to Enfatico ... large the media department would be. Job, who will oversee Enfatico from London, set up Copenhagen ...
Enfatico...., but it will look to take on new clients. Ken Segall, Enfatico's global chief creative officer, drove the naming process from within the agency. He said: "We believe Enfatico will become synonymous with a new standard ... by US-based Turrence Boone. Enfatico had been dubbed Project Da Vinci until the name was announced ...
to service computer giant Dell, has been given the name Enfatico....identity for Project Da Vinci," Enfatico chief creative officer Ken Segall said. "We believe Enfatico ... , but WPP plans to transfer the responsibilities for the computer giant's media to start-up agency Enfatico's London office. Buying responsibilities will lie with WPP's trading arm GroupM, while Enfatico, which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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