17 Sep 2010
| by Mark Banham
. To house the business, WPP set up a stand-alone agency Enfatico, which dealt with both the media and creative accounts when it won the $4.5bn ( 2.9bn) business. However, in April 2009, WPP folded Enfatico into its Y R Brands division. At the time, an Enfatico spokesman said the move was a "strategic decision ...
14 Apr 2009
| by Tristan O'Carroll
LONDON - WPP has folded its agency Enfatico, set up to service Dell globally, into its Y&R Brands..., Wunderman, Burson-Marsteller and Landor. Enfatico said the move "responds to the current economic environment by allowing Enfatico to tap Young Rubicam Brand's available resources for Dell and other clients". It insisted that Enfatico remains a stand-alone brand alongside Young Rubicam Brand's other companies ...
29 Jul 2008
| by Sarah Crawley-Boevey
LONDON - Enfatico, the WPP agency set up to specifically service computer giant Dell, has named...Speaking exclusively to Media Week, Torrence Boone, Enfatico global chief executive, said: "MediaCom is executing against the work and the goal is to fold in MediaCom resources to Enfatico ...
large the media department would be. Job, who will oversee Enfatico from London, set up Copenhagen ...
10 Jun 2008
| by Ben Bold
to service computer giant Dell, has been given the name Enfatico....identity for Project Da Vinci," Enfatico chief creative officer Ken Segall said. "We believe Enfatico ...
, but WPP plans to transfer the responsibilities for the computer giant's media to start-up agency Enfatico's London office. Buying responsibilities will lie with WPP's trading arm GroupM, while Enfatico, which ...
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