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City Republic: Will WPP reinvent the agency-client relationship?
11 Jun 2008 | by Stephen Foster
LONDON - WPP's Enfatico could prove the value of scale for agency and client and when it comes...Will Enfatico hit the right notes for WPP? Just a few years ago, agencies used to moan and groan ... with the newly-named Enfatico network ("emphatic" in Spanish) for computer giant Dell. Enfatico is also a term ... of another ilk there are in the Dell deal vary but Enfatico is already employing 600 people around the world ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
