City Republic: Will WPP reinvent the agency-client relationship?
11 Jun 2008 | by Stephen Foster
LONDON - WPP's Enfatico could prove the value of scale for agency and client and when it comes...Will Enfatico hit the right notes for WPP? Just a few years ago, agencies used to moan and groan ... with the newly-named Enfatico network ("emphatic" in Spanish) for computer giant Dell. Enfatico is also a term ... of another ilk there are in the Dell deal vary but Enfatico is already employing 600 people around the world ...



