17 Sep 2010
| by Mark Banham
. To house the business, WPP set up a stand-alone agency Enfatico, which dealt with both the media and creative accounts when it won the $4.5bn ( 2.9bn) business. However, in April 2009, WPP folded Enfatico into its Y R Brands division. At the time, an Enfatico spokesman said the move was a "strategic decision ...
12 Jan 2010
| by Arun Sudhaman
Enfatico, the WPP marcoms firm created to specifically service its global Dell relationship, has...offer at Enfatico. McGinnis will report into Cohn Wolfe CEO Donna Imperato. AxiCom Europe will remain ...
in the unravelling of Enfatico, which was launched in 2007 amid considerable hype. Last year, however, WPP decided to fold Enfatico into its Y R advertising brand, after being plagued with problems since its inception. ...
14 Apr 2009
| by Noel Bussey
Just 16 months after launching Enfatico to service the global Dell business, WPP has folded...A statement from Enfatico said that the move was a "strategic decision" that "responds to the current economic environment by allowing Enfatico to tap Y R's available resources for Dell and other ...
of how the business will be serviced in the UK. Torrence Boone, the chief executive of Enfatico who ...
19 Sep 2008
| by Caroline Lovell
under the
"WPP team" model used to form Enfatico, the WPP agency that was
established primarily ...
18 Sep 2008
| by Caroline Lovell
team" model used to form Enfatico, the WPP agency that was established primarily to handle the global ...
02 Jul 2008
| by Clare O'Connor
Imogen Bailey has started as senior VP of comms for EMEA at Enfatico, overseeing corporate ...
before moving to Skype in 2006, will work closely with Enfatico's global team, including those working on marketing and advertising. 'That s the beauty of Enfatico it's fully integrated,' Bailey said. 'This is a ...
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