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WPP folds Dell agency Enfatico into Y&R

LONDON - WPP has folded Enfatico, the standalone multi-discipline agency it set up to service...Normal 0 An Enfatico spokesman said the move was a "strategic decision" that allows Enfatico "to tap Y R's available resources for Dell and other clients". Torrence Boone, chief executive of Enfatico, will now report to Y R Brands chief executive Peter Stringham instead of WPP chief executive Sir ...

WPP's Enfatico slashes 8% of its workforce

LONDON - Enfatico, the agency set up by WPP last year to service Dell, is cutting 8% of its global...-fareast-language:#0400; mso-bidi-language:#0400;} Enfatico announced the redundancies on its blog , which links ... marketing efforts and Boone said that Enfatico must "in turn, streamline our business". In the memo Boone ... . The cuts come as it emerges that Omnicom's DDB network is following the route of Enfatico by setting up a ...

Dell signs up as MTV Europe Music Awards sponsor

Vinci until WPP named it Enfatico in June. ...

Enfatico names PeopleGroup boss managing director

LONDON - Enfatico, the WPP agency set up to run Dell globally, has appointed Ronnie Job, chief...the Project Da Vinci, before WPP formally named its new global agency Enfatico. Boone joined from Digitas ... the Dell business EMEA business. Now at Enfatico he will continue to lead the European operations working ... to building Enfatico's success is going to be its entrepreurial culture that he and Boone want to instil ...

WPP's Enfatico buys into Danish agency AdPeople

LONDON - Enfatico, the full service agency set up by WPP to service Dell, is to acquire a majority...executive of Enfatico, the deal has an important technology dimension. "As we build a new kind ... efficiencies made possible by today's technology. "The acquisition of AdPeople gives Enfatico access ...

 

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