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, AxiCom, buying Enfatico's PR division in the US. This created a 100-strong US and European agency ...
. To house the business, WPP set up a stand-alone agency Enfatico, which dealt with both the media and creative accounts when it won the $4.5bn ( 2.9bn) business. However, in April 2009, WPP folded Enfatico into its Y R Brands division. At the time, an Enfatico spokesman said the move was a "strategic decision ...
appointed Nick Fletcher as head of account planning. Fletcher joins the agency from Enfatico, where he held ...
Enfatico, the WPP marcoms firm created to specifically service its global Dell relationship, has...offer at Enfatico. McGinnis will report into Cohn Wolfe CEO Donna Imperato. AxiCom Europe will remain ... in the unravelling of Enfatico, which was launched in 2007 amid considerable hype. Last year, however, WPP decided to fold Enfatico into its Y R advertising brand, after being plagued with problems since its inception. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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