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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

-operative Banking Group We are prone to making the mistake of thinking we can predict what's going to happen ...

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

. Empowering customer facing staff. We often look to First Direct in banking and John Lewis Group in retail ...

NBA gets serious about cracking UK

25 May 2012 | by John Reynolds

, but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...

Trading places: this week's people moves

25 May 2012 | by Daniel Farey-Jones

at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ... of Premier Farnell , the Leeds-based engineering company, has been appointed to the role. ( Marketing ... to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...

Think BR: The search for white space

25 May 2012 | by Will Landell Mills

brought a new market into existence overnight - segmentation and focus groups were not required. Most ... contradiction. Both are in fact engines of progress, deep drives that together determine how we shape the world ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...

Bet365 to sponsor French Open on ITV

24 May 2012 | by Maisie McCabe

' earlier in the year, we are delighted to be extending our relationship with the group. "We believe ...

Lufthansa introduces Berlin routes

24 May 2012 | by Loulla-Mae Eleftheriou-Smith

sold its loss-making UK regional and international airline BMI to International Airlines Group ...

Thomas Cook appoints chief executive

24 May 2012 | by John Reynolds

Thomas Cook has appointed a new group chief executive, ending its search for a permanent...Harriet Green, currently chief executive of Premier Farnell, the Leeds-based engineering company, has been appointed to the role. She is also a non-executive director of BAE Systems. She will join ... of Green "I am confident that she will be an excellent leader for the group management team as we continue ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

with the central marketing group, forming an enlarged marketing and operations division, left several roles defunct ... marketing officer for the consumer and online division, Alison Masters, central marketing group director ... groups'. While these products have retained their specialist marketing teams, they require consumer ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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