Most businesses lack effective single customer view, finds survey
24 May 2012 | by Daniel Farey-Jones
that their business holds across multiple channels." The research showed that even the group that had an effective ...
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Big Communications acquires Quorum
24 May 2012 | by Maisie McCabe
, which is part of The Mission Marketing Group and has clients including WKD and Domino's. Before ...
Adam & Eve's five-year road to a £60m fortune
24 May 2012 | by Jeremy Lee
2008: Adam Eve opens for business March 2008: Bell's, Telegraph Media Group and Westfield become ...
Thomas Cook appoints chief executive
24 May 2012 | by John Reynolds
Thomas Cook has appointed a new group chief executive, ending its search for a permanent...Harriet Green, currently chief executive of Premier Farnell, the Leeds-based engineering company, has been appointed to the role. She is also a non-executive director of BAE Systems. She will join ... of Green "I am confident that she will be an excellent leader for the group management team as we continue ...
Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning...The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia the previous year. It was the media ...
Omnicom merges £60m Adam & Eve with DDB
24 May 2012 | by Jeremy Lee
of creativity had made it a more attractive option than other groups that had approached them. ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
with the central marketing group, forming an enlarged marketing and operations division, left several roles defunct ... marketing officer for the consumer and online division, Alison Masters, central marketing group director ... groups'. While these products have retained their specialist marketing teams, they require consumer ...
Private View: Dave Trott and Sarah Golding
24 May 2012
behind the counter. It's clever to use a research group like this as the basis of the creative ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish...Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...
Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
. Unity spotted that members of this group often had a competitive nature and a desire for social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
