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Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
-president and managing director, P G UK (1995-1998) - President, global fabric care, P G (1998-2001) - Group ... . 'I recently took a group of analysts out jogging. It was interesting to see who tried to keep up ...
Unilever and its chief executive, Paul Polman, are not in that class. Since he took the helm in 2009, Unilever's share price has risen 68%. This picture isn't perfect: the group's operating profits grew by just 1% in 2011. Today (Wednesday) at Unilever's AGM, shareholders are expected to register ...
commissioned services, but these will be replaced by clinical commissioning groups that will have more autonomy to decide which healthcare services and advice will be provided within their geographic area. These groups ...
The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands. In addition to developing digital campaigns for the group in the UK, Glue Isobar will be responsible for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy ...
a marketing mentor? An old group brand manager was a true inspiration who taught me something ...
by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...
Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...
media owner, has appointed Sarah Parkes , formerly group managing director of Hearst ...
will now shell out 14% less for their drink. The rationale, adds Cranna, is that Starbucks' focus-group ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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