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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

-operative Banking Group We are prone to making the mistake of thinking we can predict what's going to happen ...

NBA gets serious about cracking UK

25 May 2012 | by John Reynolds

, but there is a big job to do. We have an avid core group of fans, but our challenge is to grow beyond this ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish...Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

Casio hires Exposure for consumer drive

21 May 2012 | by Sara Luker

Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...

The truth about lying on your CV

17 May 2012 | by Suzy Bashford

Harrington cites research from the Risk Advisory Group, which vets candidate credentials for employers, which ... Retail Group includes recruitment. 'This is where the interview process is important in establishing ...

Procter & Gamble consolidates Pampers European and UK comms

17 May 2012 | by Sara Luker

Procter & Gamble, the world's largest consumer products group by sales, is consolidating European

Helen Edwards: Get personal with your brand

16 May 2012 | by Helen Edwards, PPA Business columnist of the year

back out again in PowerPoint presentations to infuse the group consciousness. It's all useful, and ... working days. It will keep you honest. If you're a planner for a pub group, volunteer for back ...

Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

-president and managing director, P G UK (1995-1998) - President, global fabric care, P G (1998-2001) - Group ... . 'I recently took a group of analysts out jogging. It was interesting to see who tried to keep up ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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