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. Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... groupings, such as channel authority, interaction, content dynamic, competitor analysis, etc ...
The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...
Breweries. Sandra Mitchell, marketing director, C C Group Mitchell has just taken over the role from ...
venture between Diageo and the Dutch company Nolet Group, has now approached agencies about a specific UK ...
, is not affected by the review. Last month, Mark Roberts, the head of customer marketing at Lloyds Banking Group ...
Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...
The Extreme Group is on the hunt for a PR agency to help it become one of the world's leading...-by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked ... against its Crazy Bastards show, described as an 'uncensored Jackass'. The Extreme Group formed in 1995 ...
-president and managing director, P G UK (1995-1998) - President, global fabric care, P G (1998-2001) - Group ... . 'I recently took a group of analysts out jogging. It was interesting to see who tried to keep up ...
Unilever and its chief executive, Paul Polman, are not in that class. Since he took the helm in 2009, Unilever's share price has risen 68%. This picture isn't perfect: the group's operating profits grew by just 1% in 2011. Today (Wednesday) at Unilever's AGM, shareholders are expected to register ...
Advertising Blue Hive , WPP's dedicated agency for Ford, has appointed Karin Onsager-Birch as its executive creative director. ( Campaign ) Cilla Snowball , the group chairman and group ... , is poised to take a full-time role as vice-president of commercial at AOL Advertising Group , following a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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