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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

-operative Banking Group We are prone to making the mistake of thinking we can predict what's going to happen ...

New look for Marketing Design Awards

23 May 2012 | by Kim Benjamin

will be decided by a select judging group. The award will go to the entry that judges deem has embraced bold ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 2012

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...

Power 100: The UK's top marketers

15 May 2012 | by Nicola Clark

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu inspired the marketing community last October with his strategy urging a more magic, less logic approach ...

Nike marketing boss attacks 'institutionally analogue' businesses

14 May 2012 | by Nicola Clark

Publishing (Random House Group) AUTHORS' PROFILE Stefan Olander is vice-president of digital sport ...

Lord Mandelson to advise APP after accusations of illegal logging

11 May 2012 | by Sara Luker

The Guardian reported last night that the Labour peer has been hired by APP, one of the largest pulp and paper companies in the world. APP has been accused by environmental groups, including Greenpeace, of chopping down protected trees and endangering animals. Mandelson set up Global Counsel ...

Cilla Snowball named new Advertising Association chairman

03 May 2012 | by Jeremy Lee

Cilla Snowball, the group chairman and group chief executive of Abbott Mead Vickers BBDO, has...Group plc. Snowball said: "The AA has begun an important transformation, in line with the step ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

by Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ... Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Newspaper Independent Print Just-Eat.co.uk (Just Eat) WCRS/Engine 02 Priority Moments VCCP ...

All About ... The EU Cookie Law

19 Apr 2012 | by Nick Stringer, director of regulatory affairs at Internet Advertising Bureau

Consulting Group report. But - whether you think the law is good or bad - organisations must still comply ...

Locog defends role of embattled Olympic sponsors

17 Apr 2012 | by John Reynolds

human rights and environmental pressure groups have joined forces this week to stage a campaign ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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