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Canterbury replaces Nike as England rugby kit provider

) to become the official kit partner for the England team....The deal, rumoured to be worth 20m, sees JD Sport-owned Canterbury replace previous shirt-maker Nike, and represents a coup for RFU chief commercial officer Sophie Goldschmidt in the wake of a disastrous 2011 for the England rugby team. Canterbury will provide kits for the England senior team ...

Umbro mounts campaign to promote new England football strip

LONDON - Umbro premiered its latest England football strip on Saturday to coincide with the clash...features the tagline Tailored by Umbro in England', and appears in men's style, lifestyle and music titles ... to show the many faces and ethnicities making up today's multicultural England. The image is an inspiring picture of England early in this new century; proudly multicultural and fascinatingly diverse." Earlier ...

Digital: Umbro in QR push for England shirt

Umbro has launched a website and mobile internet portal to promote the launch of its latest England...The shirt has a QR code embedded in the collar, which fans can scan using the camera on their mobile phone. They can then use the code to download free England content and competitions to their handset. The initial prizes will be tickets to an England match and a signed England shirt. The site ...

Digital choice: England away-shirt label

: it is great to see the England football team keeping up with digital trends. Umbro's latest England away ... exclusive content from Umbro and the England football team. This is the first football shirt to use QR ... to England fans. Brands face big enough problems trying to get the offline world online without having ...

England's week of sport promises sponsor glory

for brands backing England's football and rugby teams, as well as Formula One sensation Lewis Hamilton....Tonight (Wednesday) England plays Russia in its penultimate UEFA Euro 2008 qualifying group match. Victory will assure England a place at the finals next summer and in the process provide a much ... sell up to 1.2m shirts during Euro 2008, pocketing more than 40m. On Saturday, England contests ...

Direct brief: England Rugby promotes leisurewear with catalogue

England Rugby is promoting its latest leisurewear range with a catalogue created by Loewy

No cheap England kits as Umbro clamps down on supermarkets

LONDON - Sportswear giant Umbro has stopped major UK supermarkets from selling the latest England...A spokesman for Asda told Brand Republic it would not be selling the new England shirt in its ... have in the past sold England shirts at reduced prices before the official launch date, Umbro has never sold the shirts directly to the retailer. Asda said it intended to stock 80,000 England shirts across ...

News brief: RFU to unveil England 'away' strip

The RFU will unveil an England 'away' strip when the nation's rugby team lines up against France

England football team tops sponsorship rich list

, seven are English -- a higher proportion than any other country. Not surprisingly, England captain ... midfield star Zinedine Zidane's £4.56m. Top 10 teams by annual sponsorship income 1. England - £49.1m ...

Footballers model new Umbro England kit for online drive through Swamp

LONDON - Michael Owen, John Terry and David James have swapped their old England Umbro kit for a...The ads will give fans the chance to see the new Umbro England home kit before it hits the shops ... through to a competition entry page, giving fans the chance to win a new England shirt signed by the squad ... , managing director at Swamp, said: "Umbro understands that a new England home kit is an exciting occasion ...

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