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Think BR: Making the most of Euro 2012 sponsorship

performance from England and the tidal wave of interest in the tournament this will engender along ... in the hands of Roy Hodgson and the squad. A strong performance from England will mean greater ROI ...

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

BMW replaces Land Rover as RFU vehicle sponsor

will also invest in various levels of the game through the partnership, including title sponsors of England's rugby development programme and front-of-shirt sponsors of the England Under-16s, Under- 18s and Under ... by the antics of some of the England squad during the Rugby World Cup in New Zealand last year, including ...

Canterbury replaces Nike as England rugby kit provider

) to become the official kit partner for the England team....The deal, rumoured to be worth 20m, sees JD Sport-owned Canterbury replace previous shirt-maker Nike, and represents a coup for RFU chief commercial officer Sophie Goldschmidt in the wake of a disastrous 2011 for the England rugby team. Canterbury will provide kits for the England senior team ...

Optimum Nutrition aims for UK expansion with rugby sponsorship

already sponsors athletes, including Irish rugby union star Rob Kearney and England 7s rugby player Chris ...

Aviva signs radio deal to promote health insurance

national station in England in October 2010, and earlier this month, it reported a weekly reach of 3 ...

Umbro sidelines John Terry from ad campaigns

Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John...Terry is to face trial in July, accused of racially abusing QPR player Anton Ferdinand. He was stripped of the England captaincy by the Football Association last week. The Chelsea defender was most recently used by Umbro last August, in a campaign to promote its latest England away kit. An Umbro ...

Brit Insurance marketing cuts threaten cricket sponsorship

sponsorship of the England cricket team in doubt....The company, which sponsors the elite England cricket team, has entered into a 30-day consultation ... and communications director Mark Jones has already left. Brit signed a four-year deal with the England and Wales Cricket Board (ECB) in 2009 to sponsor the England team. However, a source familiar with the situation ...

RFU adopts player focus to tackle media setbacks

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its...marketing approach. She said it had learned a lot from England s World Cup campaign, when the team ... on England players, with features such as interactive content, extended profiles, interviews, and behind ... to announce key sponsorship deals ahead of the 2015 World Cup, to be held in England. While its sponsorship ...

Buxton extends England cricket partnership

to the England cricket team until the end of the 2013 season....Buxton, which first became an England and Wales Cricket Board (ECB) partner in 2008, has signed up for two more years as the supplier to the England men's and women's cricket teams for all home international matches. The agreement includes access to England cricketers for promotional purposes, specific ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.