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Nokia seeks brand tie-ups with NFC platform launch
14 Oct 2011 | by Matthew Chapman
partnerships with brands by running out-of-home campaigns, giving away NFC-enabled posters. Rupert Englander ... in order to safeguard consumers' privacy. Englander said: "We should be very clear that it is not about ... , but Englander claimed this would cover costs and would not be "a massive margin business". Nokia is currently ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
