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PizzaExpress launches celeb-led campaign

The push, created by Adam Eve, features model Jodie Kidd and singer Sophie Ellis-Bextor, among others, describing their favourite PizzaExpress experiences. Kidd and former England rugby player Lawrence Dallaglio will appear in print ads, while TV presenter Patrick Kielty and Ellis-Bextor will appear ...

Starbucks to open 200 drive-thru stores

and the north of England. Starbucks is looking to expand the reach of its coffee by agreeing licences to sell ...

Brand of the Year 2011 shortlist

-profile sponsorship strategy. Recent activity focused on its sponsorship of the England rugby team during the 2011 ...

KFC takes on McDonald's with coffee ads

. The outdoor ads, which will initially run in the Tyne-Tees region of north-east England, will highlight ...

Domino's Pizza to open store in Tesco

period, buoyed by the performance of its iPad app. The pizza brand currently has 553 stores in England ...

Power 100: 100 to 50

in its marketing. A campaign launched just after England's World Cup exit, for example, boasted 'goal ... England football manager Kevin Keegan in a campaign to inspire young people's career choices is one ...

Subway hires Burger King's Akhtar as marketing director

to leave to train for ordination at the Church of England. Akhtar will assume responsibilities ...

Don't make a promise you can't keep

promise, introduced in 2001, to peg its variable-rate mortgages to the Bank of England rate, for borrowers ...

Domino's prepares campaign to promote new sandwich menu

The pizza chain has rolled out its lunchtime menu across its 496 stores in England after soft-launching it in select outlets late last year. Domino's is now set for a marketing splurge behind its menu in the second half of the year. The company has heavily invested in social networks as part of its marketing ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Brief To produce an image that promotes VIP days at England's 6 Nations Rugby matches. The aim ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.