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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...

Carlsberg 'fan academy' by Fold7

As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy ... , entertainment and other sports and encouraged to go that extra mile to "give their all for England ...

Carlsberg launches star-studded football-focused ad

Am' on Sky Sports. The light-hearted campaign shows England fans physically and mentally being put ... and Ray Mears, to show what it means to be a "true England fan." Fans then graduate from the Academy ... behind our team. England has the best fans in the world and we wanted to celebrate this, whilst retaining ...

First tobacco, now alcohol?

in England and Wales to combat binge drinking. Common ground While initiatives ...

When social media turns bad: dealing with negative comments

-bar-eating steward who saves a penalty for England from Holland striker Robin Van Persie. Tweets included comments ...

Mars 'work rest play your part for England' by AMV BBDO

The spot is set around a tense penalty shoot-out involving England, with van Persie and his fellow Dutchmen seeing their efforts spectacularly saved by an unlikely replacement for England s injured goalkeeper. ...

Schweppes summer campaign celebrates British heritage

to England in the 18th century. The 'Start Of Summer' campaign showcases Schweppes Original Lemonade ...

Mars kicks off its Euro 2012 ad campaign

May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ... 100,000 "official special-edition" England shirts through an on-pack promotion. The ad is set around a tense England penalty shootout with the Premier League's top goal-scorer Van Persie getting ready ...

Industry bodies respond to Government plans to tackle binge-drinking

The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid

Why Carlsberg wants to be Europe's number-one football supporter

football championships. In the UK, where the lager brand is also the official beer of the England team ... has been signed up as a brand ambassador, while pundit and former England international ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.