16 May 2012
| by Matthew Chapman
Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation.
"Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...
14 May 2012
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year.
The light-hearted spot, created by Fold7, features a "fan academy ...
, entertainment and other sports and encouraged to go that extra mile to "give their all for England ...
11 May 2012
| by Sara Kimberley
Am' on Sky Sports.
The light-hearted campaign shows England fans physically and mentally being put ...
and Ray Mears, to show what it means to be a "true England fan."
Fans then graduate from the Academy ...
behind our team. England has the best fans in the world and we wanted to celebrate this, whilst retaining ...
27 Apr 2012
| by Gemma Charles
in England and Wales to combat binge drinking.
Common ground
While initiatives ...
26 Apr 2012
| by David Benady
-bar-eating steward who saves a penalty for England from Holland striker Robin Van Persie.
Tweets included comments ...
16 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
to England in the 18th century.
The 'Start Of Summer' campaign showcases Schweppes Original Lemonade ...
23 Mar 2012
| by Gemma Charles
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid
09 Mar 2012
| by Gemma Charles
football championships.
In the UK, where the lager brand is also the official beer of the England team ...
has been signed up as a brand ambassador, while pundit and former England international ...
01 Mar 2012
| by Gemma Charles
by TV, outdoor, on-pack and point of sale.
As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...
23 Feb 2012
Prime Minister David Cameron has called for the drinks industry, bars and supermarkets in England...About the strategy
The Government is to publish its alcohol strategy for England later ...
paid on it, which is scheduled to be introduced in England and Wales from 6 April.
The case ...
in the next 20 years in England and Wales if alcohol laws are not reformed*
1.17m Number of alcohol ...