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When social media turns bad: dealing with negative comments

-bar-eating steward who saves a penalty for England from Holland striker Robin Van Persie. Tweets included comments ...

Mars 'work rest play your part for England' by AMV BBDO

The spot is set around a tense penalty shoot-out involving England, with van Persie and his fellow Dutchmen seeing their efforts spectacularly saved by an unlikely replacement for England s injured goalkeeper. ...

Mars kicks off its Euro 2012 ad campaign

May and 23 June, and also features England footballers Theo Walcott, Glen Johnson and Scott Parker ... 100,000 "official special-edition" England shirts through an on-pack promotion. The ad is set around a tense England penalty shootout with the Premier League's top goal-scorer Van Persie getting ready ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

150,000 new players to our national game a target that will be tracked via Sport England s Active ...

Brand Health Check: Mars

with the 2010 FIFA World Cup, meant that when England crashed out of the tournament, these bars hung around like ... international football (interestingly, both England and Scotland) and claiming to be the bar of substance ...

Mars and FA enlist England striker Peter Crouch to promote football centres

in England to play regular football....across England, staffed by coordinators delivering casual football sessions that can benefit up to 50 ... year throughout England. Mars will promote the programme with a humorous TV ad launching this week, starring England and Tottenham Hotspur striker Peter Crouch. Fiona Dawson, president of Mars Chocolate ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

Brief To produce an image that promotes VIP days at England's 6 Nations Rugby matches. The aim ...

FMCG brands winning in the World Cup - the last eight

Mars v Kit Kat The first quarter-final pits an official England team sponsor against ... s ad, accusing Nestl of "passing off" an association with the England team. The strength of Mars ... offer for the consumer. Mars is simply an official supplier to the England team . In-store, the pack ...

Divine Chocolate creates marketing around Ghana's World Cup

both ran ads in national newspapers paying tongue-in-cheek reference to England's World Cup defeat ...

BR Video: Kit Kat is successfully hijacking the World Cup

, featuring the England flag, which was mentioned by a number of people in our video. However, out ... with The FA, is an official supplier to the England team. The confectionery company is now in discussions ... " an association with the England team, despite not being an official sponsor. Four years ago, Mars undertook its ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.