Optimum Nutrition aims for UK expansion with rugby sponsorship
24 Feb 2012 | by Alex Brownsell
already sponsors athletes, including Irish rugby union star Rob Kearney and England 7s rugby player Chris ...
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Schweppes summer campaign celebrates British heritage
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
to England in the 18th century. The 'Start Of Summer' campaign showcases Schweppes Original Lemonade ...
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its...marketing approach. She said it had learned a lot from England s World Cup campaign, when the team ... on England players, with features such as interactive content, extended profiles, interviews, and behind ... to announce key sponsorship deals ahead of the 2015 World Cup, to be held in England. While its sponsorship ...
Lucozade Sport 'Faster. Stronger. For longer' by Grey London
16 Jan 2012
Three athletes aiming to impress in the London 2012 Olympic Games Mo Farah, Phillips Idowu and Louis Smith star in the ad, alongside the brand s latest signing, the Manchester United and England winger Ashley Young. The work, by Grey London, was written by Ben Beale and Rory Forrest, and art ...
Buxton extends England cricket partnership
16 Jan 2012 | by Daniel Farey-Jones
to the England cricket team until the end of the 2013 season....Buxton, which first became an England and Wales Cricket Board (ECB) partner in 2008, has signed up for two more years as the supplier to the England men's and women's cricket teams for all home international matches. The agreement includes access to England cricketers for promotional purposes, specific ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
handshake. Rio Ferdinand, the England and Manchester United footballer and an anti-racism campaigner, said ... . 7. ENGLAND'S DWARF-TOSSING RUGBY TEAM The England rugby union team's trip to New Zealand was overshadowed by a succession of off-field incidents. England vice-captain and royal husband Mike Tindall ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...
Starbucks to open 200 drive-thru stores
01 Dec 2011 | by Matthew Chapman
and the north of England. Starbucks is looking to expand the reach of its coffee by agreeing licences to sell ...
Lucozade renews England football deal
08 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Lucozade first became a partner to the England team in a three-year deal that began in September 2007. The brand will support all 24 England national teams over the four-year period, including ... support and expertise will remain a huge asset to all England teams training and competing at the highest ...
Coca-Cola runs community sports activity
03 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The outdoor billboard campaign features young people from the StreetGames charity sports projects in England and Wales. The charity provides people in disadvantaged communities with access to sports activities. The ads will run throughout August and September and use the strapline "Changing sports ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
