Brand Health Check: Marks & Spencer
18 Aug 2011 | by Rachel Barnes
that says 'we are the definitive "Middle England" retailer for everything'. It's a big missed opportunity ...
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CREATIVE STRATEGY: John Lewis tugs the heart strings (and the purse strings)
01 Dec 2011 | by Simon S Kershaw
rivals? Over to M S. Once the darling of middle England, the store has lurched from one crisis ...
Curbs on marketing and media proposed by childhood review
06 Jun 2011 | by Gemma Charles
and focus groups. The Office of the Children s Commissioner for England also submitted the views of more ...
Littlewoods recruits Coleen Rooney for autumn campaign
21 Jun 2010 | by John Reynolds
The wife of Manchester United and England football star Wayne will star in an ad campaign kicking off this autumn.. The ads will run across TV and online and form part of a 4.5m overarching ad blitz. It is thought that Coleen Rooney will feature as a 'style ambassador', offering fashion tips to potential ...
World Cup to benefit only a few retailers
04 Jun 2010 | by Joe Thomas
that the sector will be reliant on the success of the England team at the tournament. "Any potential fillip ... wearing an England football strip. The DIY retailer has stocked wheelbarrows featuring the St George ...
M&S signs up '66 World Cup heroes
19 May 2010 | by Alex Brownsell
from England's 1966 World Cup-winning side....featuring members of the current England football squad, each wearing the official M S FA suit. The ads will carry the strapline 'Three Lions, One Tailor'. M S has been the official tailor to the England football team since 2007. Former England goalkeeper Banks said: "We're all very proud to be asked ...
La Senza launches print and outdoor promotion
18 May 2010 | by Mark Banham
current Miss England and serving soldier, Kat Hodge . ...
Euro RSCG picks up La Senza outdoor brief
07 May 2010 | by Matt Williams
Senza also recently rolled out an "Armed Forces" campaign featuring current Miss England and serving ...
Cementing the partnership
16 Feb 2010 | by Joe Thomas
for a retailer usually seen as synonymous with middle England. The strong seasonal sales upswing was a ...
Mark Kleinman on marketing and the City: The ins and outs of M&S
07 Apr 2009 | by Mark Kleinman
marketing pedigree. Justin King's success at reviving Sainsbury's as a middle-England retailing powerhouse ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
