Search engine keywords become liable under trademark law
22 Sep 2011 | by Matthew Chapman
been referred back to the High Court of Justice in England to settle their dispute next year, which ...
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MoneySupermarket.com promotes wider savings with Las Vegas ad
06 Jan 2012 | by Alex Brownsell
, MoneySupermarket.com director of consumer marketing, said: "In a year where the Bank of England predicts ...
Brand Health Check: Marks & Spencer
18 Aug 2011 | by Rachel Barnes
that says 'we are the definitive "Middle England" retailer for everything'. It's a big missed opportunity ...
European court rules eBay could be liable for counterfeits
12 Jul 2011 | by Sarah Shearman
trademarks from paid search services, such as Google s Adwords. The High Court of Justice for England ...
Ocado set to fight back in home delivery battle with Waitrose
21 Jun 2011 | by Ben Bold
England s recent Test match series against Sri Lanka. Further above-the-line activity will launch in July ...
Profile: Niall O'Keeffe, marketing director at Dixons Retail
11 May 2011 | by Ed Owen
/Middle England/Piers' poster campaign, which encouraged consumers to browse at high-end shops, 'then go to dixons ...
Ocado targets UK regions via outdoor campaign
30 Mar 2011 | by John Reynolds
-East of England. Ocado is steering away from TV and print campaigns and will instead invest in outdoor ads ... JCDecaux and Primesight-owned sites across South-West England and South Wales, as well as advertising ...
John Lewis takes Never Knowingly Undersold online
22 Sep 2010 | by Daniel Farey-Jones
.co.uk, which has encouraged consumers to visit "middle England" department stores to research products before ...
Littlewoods recruits Coleen Rooney for autumn campaign
21 Jun 2010 | by John Reynolds
The wife of Manchester United and England football star Wayne will star in an ad campaign kicking off this autumn.. The ads will run across TV and online and form part of a 4.5m overarching ad blitz. It is thought that Coleen Rooney will feature as a 'style ambassador', offering fashion tips to potential ...
World Cup to benefit only a few retailers
04 Jun 2010 | by Joe Thomas
that the sector will be reliant on the success of the England team at the tournament. "Any potential fillip ... wearing an England football strip. The DIY retailer has stocked wheelbarrows featuring the St George ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
