Creative from the ad shows celebrities including Blessed and Des Lynam, training new recruits on becoming a "true England Fan", with the students being handed a pint of Carlsberg on graduation. "Chanting coach" Blessed speaks to Marketing about the starting 11 of the winning Manchester United team ...
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy ... , entertainment and other sports and encouraged to go that extra mile to "give their all for England ...
Am' on Sky Sports. The light-hearted campaign shows England fans physically and mentally being put ... and Ray Mears, to show what it means to be a "true England fan." Fans then graduate from the Academy ... behind our team. England has the best fans in the world and we wanted to celebrate this, whilst retaining ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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