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ADVERTISING & PROMOTION: Supermarkets put cash before basic questions

19 Dec 1996 | by DRAYTON BIRD

as the first person in the north of England known to survive a ruptured liver. I recall feeling oppressed ...

MARKETING FOCUS: Looking back on ’96

19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY

, which paid pounds 4m for a four-year sponsorship of the England football team and claims to have ...

MARKETING MIX: Persuaders persuaded

12 Dec 1996

to England. In the end, I tracked down the only importer and took delivery when I-got home. Now ...

CUSTOMER LOYALTY: Football’s great own goal

28 Nov 1996 | by DAVID MURPHY

in England and Scotland, requesting details of, respectively, season tickets, club membership ... ticket prices, club membership or merchandise in England and Scotland can expect no reply. Ten clubs ...

ADVERTISING & PROMOTION: Green Flag kits out for ad fight

21 Nov 1996 | by PATRICK BARRETT

of brand exposure it achieved through the sponsorship of the England football team. Green Flag ... , Fuji, Philips and MasterCard. The company paid pounds 4m to sponsor the England team s training ... its brand values through advertising. The England sponsorship has quickly established the Green ...

THIS WEEK: BRIEFS

14 Nov 1996

-year contract to supply all 38 local BBC radio stations, ten regional TV services in England and national TV ...

MARKETING MIX: PROFILE; Concert’s maestro: Kathleen Flaherty * Business Marketing director * BT

14 Nov 1996 | by JANE BAINBRIDGE

after work. Establishing a social life in England has been important as her husband is still ...

THIS WEEK: A makeover for the Almighty

31 Oct 1996

Does the Church of England really need a new look? Most companies would kill for a logo...Does the Church of England really need a new look? Most companies would kill for a logo as powerful and instantly recognisable as the cross. Identities have to be updated to keep up with changing consumer habits, but the C of E has got a bit carried away. It seems to think ...

THIS WEEK: Insurance firms put bank sector under pressure

31 Oct 1996 | by AMANDA RICHARDS

of England for a banking licence, opting instead for joint ventures. The two insurers sought to play ...

ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK; St Ivel Gold Light

31 Oct 1996 | by PAUL TAYLOR

. I m sure the rest of the England team are over the moon that St Ivel didn t bring this mood ...

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