to remove filtersCAMPAIGN CRAFT: THE CREATIVE ISSUE; Will new guidelines spell the end of insurance wrangles?
13 Dec 1996 | by EMMA HALL
, which is always taken out by the agency when relevant. On one shoot, which took place in England over ...
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MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
, which paid pounds 4m for a four-year sponsorship of the England football team and claims to have ...
CUSTOMER LOYALTY: Football’s great own goal
28 Nov 1996 | by DAVID MURPHY
in England and Scotland, requesting details of, respectively, season tickets, club membership ... ticket prices, club membership or merchandise in England and Scotland can expect no reply. Ten clubs ...
ADVERTISING & PROMOTION: Green Flag kits out for ad fight
21 Nov 1996 | by PATRICK BARRETT
of brand exposure it achieved through the sponsorship of the England football team. Green Flag ... , Fuji, Philips and MasterCard. The company paid pounds 4m to sponsor the England team s training ... its brand values through advertising. The England sponsorship has quickly established the Green ...
NEWS: STOP PRESS
15 Nov 1996
has won the West of England 1996 IPR communications award for its TESSA savings and investment ...
THIS WEEK: BRIEFS
14 Nov 1996
-year contract to supply all 38 local BBC radio stations, ten regional TV services in England and national TV ...
THIS WEEK: Insurance firms put bank sector under pressure
31 Oct 1996 | by AMANDA RICHARDS
of England for a banking licence, opting instead for joint ventures. The two insurers sought to play ...
NEWS: Marks and Spencer set to test TV spots in northern region
18 Oct 1996
Marks and Spencer, currently at the centre of speculation that it is about to become an advertising heavyweight, has gone on to TV for the first time in its history. Britain s biggest retailer is testing the water with a four-week direct response campaign in the North of England ...
NEWS: Ford set sights on finance sector
22 Aug 1996 | by PATRICK BARRETT
move but Ford is the only motor company in the UK registered with the Bank of England and able ...
CAMPAIGNS: FINANCIAL PR; Visit trades on a famous name
26 Jul 1996 | by LEXIE GODDARD
photocall outside the Bank of England with its governor, Eddie George. The last day involved breakfast ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
