to remove filtersMARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
, which paid pounds 4m for a four-year sponsorship of the England football team and claims to have ...
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ADVERTISING & PROMOTION: Supermarkets put cash before basic questions
19 Dec 1996 | by DRAYTON BIRD
as the first person in the north of England known to survive a ruptured liver. I recall feeling oppressed ...
THIS WEEK: BRIEFS
14 Nov 1996
-year contract to supply all 38 local BBC radio stations, ten regional TV services in England and national TV ...
THIS WEEK: Insurance firms put bank sector under pressure
31 Oct 1996 | by AMANDA RICHARDS
of England for a banking licence, opting instead for joint ventures. The two insurers sought to play ...
ANALYSIS: Is Sky reaching its limit?’
24 Oct 1996 | by ANNA GRIFFITHS
, it was broadcasting exclusive coverage of England s cricket tour of the West Indies, signing up domestic Rugby ...
MEDIA: TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
18 Oct 1996
featuring the former England manager, Terry Venables. Nike had booked well in advance, claiming there isn ...
NEWS: ASA backs Irn-Bru and Benetton ads
18 Oct 1996 | by JOHN TYLEE
that appeared in the Sun when England played Spain during Euro 96. The ad, produced by Rainey Kelly ...
NEWS: Marks and Spencer set to test TV spots in northern region
18 Oct 1996
Marks and Spencer, currently at the centre of speculation that it is about to become an advertising heavyweight, has gone on to TV for the first time in its history. Britain s biggest retailer is testing the water with a four-week direct response campaign in the North of England ...
ADVERTISING & PROMOTION: BRIEFS
17 Oct 1996
and the north of England this week for its Coors Extra Gold brand. The ads, by Court Burkitt s US home town ...
CLOSE-UP: THE PEOPLE’S JURY; AMV resuscitates W. H. Smith
13 Sep 1996 | by JOHN OWEN
among jurors in the South of England - perhaps those who know this area of West London don t regard ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
