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MARKETING MIX: PROFILE; Concert’s maestro: Kathleen Flaherty * Business Marketing director * BT

after work. Establishing a social life in England has been important as her husband is still ...

NEWS: BT tests McGrath for Hoskins role

situations. The former England soccer coach, Terry Venables, the Pakistan cricketer, Wasim Akram ...

MEDIA: Outsider’s ideas are pointing ITV in right direction

with funding the channel and that there is a Little England mindset in ITV that is increasingly inappropriate ...

NEWS: Simons ready to open Euro shops

happens in each country. Germany, France and England are key markets in terms of volume. He ...

NEWS: Generic cable push boasts 20 per cent boost in awareness

no problem with the under-30 singles who are sold on cable. The middle England family group is the most ...

ANALYSIS: Insights on interactive TV

A corner of England has been the first to taste interactive TV, in a BT trial backed by key...A corner of England has been the first to taste interactive TV, in a BT trial backed by key advertisers. Conor Dignam reports on the lessons learnt One of the world s largest trials of interactive television comes to an end in the suburbs of Ipswich and Colchester this month. More than ...

MEDIA: FOR THE RECORD

, which produces the Church of England newspaper, Sport First has a target circulation of 100 ...

MARKETING MIX: PROFILE; RAMs to the slaughter; Joe McNally * Vice- president * Compaq UK

of his early marketing budget on a TV campaign in the south of England through O Advertising agencies ...

BELOW-THE-LINE: BRIEFS

that Heal with in-store promotions in the north of England. Editor Alasdair McWhirter will hold food ...

 

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