MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
, which paid pounds 4m for a four-year sponsorship of the England football team and claims to have ...
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ADVERTISING & PROMOTION: Supermarkets put cash before basic questions
19 Dec 1996 | by DRAYTON BIRD
as the first person in the north of England known to survive a ruptured liver. I recall feeling oppressed ...
NEWS: HOTLINE
13 Dec 1996
services from England and Northern Ireland, and handle all direct mail, promotions and sales literature. ...
MEDIA: HEADLINER; Ginger man’s expansion plan focuses on media ownership
13 Dec 1996 | by CLAIRE BEALE
licence in the North-east of England, another in Sydney, Australia, and expansion across Europe ...
CAMPAIGN CRAFT: THE CREATIVE ISSUE; Will new guidelines spell the end of insurance wrangles?
13 Dec 1996 | by EMMA HALL
, which is always taken out by the agency when relevant. On one shoot, which took place in England over ...
MARKETING MIX: Persuaders persuaded
12 Dec 1996
to England. In the end, I tracked down the only importer and took delivery when I-got home. Now ...
CAMPAIGNS: VIDEO LAUNCH; Shearer transfer is the real draw
06 Dec 1996 | by NICK PURDOM
Client: E B Video Entertainment PR Team: The Freedman PR Consultancy and in-house Campaign: Sharp Shooting to Shearer s Successes Time scale: June - Christmas 1996 Cost: Approx. pounds 50,000 Alan Shearer became a national hero when he spearheaded England s Euro 96 campaign and became ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
