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FCA! depicts Wales as the ideal place to relax on holiday

in England can reach the Welsh border in two hours or less. The through-the-line campaign focuses ...

THE PIONEERS OF MEDIA PLANNING: Winston Fletcher recalls the good old days ... before TV was invented. Creatives had to live up to their names and briefs called for giant cheeses, thin men - and elephants

European currency caused politicians to mangle their knickers - French coins were legal tender in England ...

CIM issues alert as slump looms

, The Bank of England s decision to keep interest rates higher than in any other major European country ...

Irn-Bru to back Evans’ C4 show

Irn-Bru, the quirky soft drink from AG Barr, has joined forces with Chris Evans s Ginger Productions to sponsor his Channel 4 programme TFI Friday. The deal is part of a pounds 5m drive to increase the Scottish soft drink s presence in England. It will be accompanied by an above- and below ...

SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services

; this may not sound a lot but it equates to about pounds 70m in England and Wales. How ...

ANALYSIS: Crunch time for Midland? - This week sees Midland’s pounds 1m gamble on face-to-face marketing become a reality at the Battersea Power Station. But is it the right route for a bank? Bhavna Mistry reports

Nationwide:- Football League, three-year deal for pounds 5.25m Green Flag:- England World Cup training kit ... Cornhill Insurance:- England and Wales Cricket Board sponsor for three years with pounds 9m ...

HOTLINE

in the North-east of England. The consortium, Ice FM, will bid for the Radio Authority-advertised licence ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

, Reebok s Wardley notes, is an art and a science . Take Tim Henman, England s barely charismatic ...

Advertising & promotion: Campaign of the week - SURE

and outwits her interrogators. Filmed on location on the east coast of England and in London ...

Marketing mix: Profile - Spice trader/Robert Dodds, Commercial agent, The Spice Girls

to the England rugby team, for whom Dodds was commercial agent between 1990 and 1995. When people said ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.