Advertising & Promotion: French DM’s kiss of death? - The threat of a new tax is hanging over the heads of France’s direct marketing practitioners and could cause pounds 50m worth of damage to the industry. It could only happen in Fr
06 Nov 1997 | by HARRIET MARSH
the cost The US, Germany and England are interested in European direct marketing operations and see France, along with England and Germany, as a platform for Europe. In that sense, it could cost ...



