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Advertising & Promotion: French DM’s kiss of death? - The threat of a new tax is hanging over the heads of France’s direct marketing practitioners and could cause pounds 50m worth of damage to the industry. It could only happen in Fr

the cost The US, Germany and England are interested in European direct marketing operations and see France, along with England and Germany, as a platform for Europe. In that sense, it could cost ...

Advertising & Promotion: The only way to stomach trashy communications

, in England a korma is generally an insipid stew containing lots of cream and tasting of not very much ...

CAMPAIGN OF THE WEEK: GUINNESS

across social class and male/female groups. It performed well in Scotland and the north of England ...

Stop Press: Greenwood Tighe hits right chord with Bass

relations in Scotland and the north of England for five years. The appointment follows Bass Taverns...Pub operator Bass Taverns has appointed Greenwood Tighe PR to handle its corporate, national and regional PR following a three-way pitch. The consultancy has worked on Bass Taverns regional media relations in Scotland and the north of England for five years. The appointment follows Bass Taverns ...

Are advertisers paying too high a price for star turns?

dry stringy stuff then reality broke in. Shortly after England s draw against Italy, when he ...

Platform: PR can return more local power to the people - Local government used to be all about reducing costs but councils should use PR to persuade locals to define best value, says Sandy Blair

in England. At local authority level there are proposals for increased public involvement in the review ...

HEADLINER: Dance music evangelist sets sights on alternative medium - Gordon McNamee, creator of Kiss FM, is heading for a TV role

with in the past, and a financial adviser. There are two projects in hand already: a TV company outside England ...

LIFESTYLE: HOW TO LIVE THE GOOD LIFE - From the shared flat in Fulham and rows over the washing up, to growing vegetables and regaling Hampshire pals with tales of the glory days, Damian Lanigan charts the hard struggle adfolk face when it comes to findin

application form. In fact, your average account handler drone will tend to be depressingly England ...

Public tire of Spice trade

they promote. Former England footballer Gary Lineker and Newcastle manager Kenny Dalglish have also ... announced it was dropping England manager Glenn Hoddle as spokesman for Shredded Wheat after the break ...

Vauxhall nets World Cup shows

Vauxhall has secured a pounds 4m deal to sponsor ITV s coverage of the World Cup in France next year, beating bids from four rival sponsors including the Anheuser Busch brand, Budweiser. The deal, which was secured by sponsorship agency TSMS, follows the qualification of both England ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.