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REVIEW: Marketing and advertising news in the week’s press ..

, England s captain, to be its global spokesman until the year 2012. Shearer was signed for Umbro when ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

, Reebok s Wardley notes, is an art and a science . Take Tim Henman, England s barely charismatic ...

Shearer strikes Asda sport deal

Alan Shearer, England s soccer captain and the country s most expensive footballer, has signed...Alan Shearer, England s soccer captain and the country s most expensive footballer, has signed an exclusive merchandising deal with Asda. The Newcastle striker is endorsing a range of children s sportswear, which will go on sale before Christmas under Asda s George clothing label. An adult ...

FASHION REPORT: How magazines keep their grip on fashion advertisers - Style and fashion coverage is now spreading into mainstream media - and the advertisers are taking notice

s associate, Katy England. In addition to a feature on latex-printed rubber clothing by Jake and Dinos ...

TWBA Simons Palmer deifies Robbie Fowler for Nike

TBWA Simons Palmer is making elevated claims for one of Nike s star footballers, Robbie Fowler, in a new campaign for the Nike Air GX football boot. In one execution, Fowler, the Liverpool and England centre-forward, nicknamed God by his fans, appears as an illustration flanking two sides ...

REVIEW: Marketing and advertising news in the week’s press ..

to be parted from. - General release David Beckham, the Manchester United and England footballer, has ...

TBWA Simons Palmer shows epic Nike match

in characteristically flamboyant style. On the next pitch, Seaman, the England goalkeeper, punches the ball ...

REVIEW: Marketing and advertising news in the week’s press

-in-pocket incident. The ad, which was to run in the official Test programme, featured a cartoon of the England ...

Umbro flaunts football loyalty via DMB&B ads

opens on a small boy watching the recent England vs Italy World Cup qualifier at home. He starts ... matches the sad, downcast face of the England captain, Alan Shearer. Other scenes show a silent ...

Review - Marketing and advertising news in the week’s press

. General release The Liverpool and England footballer, Jamie Redknapp, is to star in a tourism ...

 

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