11 Dec 1997
| by ANNE-MARIE CRAWFORD
Irn-Bru, the quirky soft drink from AG Barr, has joined forces with
Chris Evans s Ginger Productions to sponsor his Channel 4 programme TFI
Friday.
The deal is part of a pounds 5m drive to increase the Scottish soft
drink s presence in England. It will be accompanied by an above- and
below ...
11 Dec 1997
| by ROBERT GRAY
; this may not sound a lot
but it equates to about pounds 70m in England and Wales.
How ...
28 Nov 1997
| by EMMA HALL
in the North-east of England. The
consortium, Ice FM, will bid for the Radio Authority-advertised licence ...
14 Nov 1997
| by JOHN TYLEE
this weekend s rugby international
when England will play Australia....this weekend s rugby international
when England will play Australia.
The commercial uses the voice of the retired England hooker, Brian
Moore, giving a passionate rendition of the call to arms speech from
Shakespeare s Henry V.
It has become an unofficial tradition for England rugby captains to
recite ...
14 Nov 1997
| by EMMA HALL
Whitbread has appointed Holder Henry Pearce and Bailey to handle
two of its top beer brands - Labatt Canadian Lager and Boston Beer.
Labatts is one of the top three standard lagers for young adults in the
North of England. Pubs and clubs account for 80 per cent of the brand s
consumption ...
13 Nov 1997
| by HARRIET MARSH
deal which offered a saving of between 55p and 70p a pint
to customers in the south of England ...
06 Nov 1997
| by HARRIET MARSH
to all England matches played at
Twickenham and other UK venues earlier this year.
The channel is rumoured to have signed up former England captain Will
Carling to present the programmes.
However ...
off with
the England/Australia game on November 15 and covers a further seven
matches this season ...
06 Nov 1997
| by DANNY ROGERS
across social class and male/female groups. It
performed well in Scotland and the north of England ...
30 Oct 1997
| by ANNE-MARIE CRAWFORD
they promote.
Former England footballer Gary Lineker and Newcastle manager Kenny
Dalglish have also ...
announced it was dropping England manager Glenn
Hoddle as spokesman for Shredded Wheat after the break ...
30 Oct 1997
| by DANNY ROGERS
Vauxhall has secured a pounds 4m deal to sponsor ITV s coverage of
the World Cup in France next year, beating bids from four rival sponsors
including the Anheuser Busch brand, Budweiser.
The deal, which was secured by sponsorship agency TSMS, follows the
qualification of both England ...