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REVIEW: Marketing and advertising news in the week’s press ..

, England s captain, to be its global spokesman until the year 2012. Shearer was signed for Umbro when ...

THE PIONEERS OF MEDIA PLANNING: Winston Fletcher recalls the good old days ... before TV was invented. Creatives had to live up to their names and briefs called for giant cheeses, thin men - and elephants

European currency caused politicians to mangle their knickers - French coins were legal tender in England ...

Irn-Bru to back Evans’ C4 show

Irn-Bru, the quirky soft drink from AG Barr, has joined forces with Chris Evans s Ginger Productions to sponsor his Channel 4 programme TFI Friday. The deal is part of a pounds 5m drive to increase the Scottish soft drink s presence in England. It will be accompanied by an above- and below ...

HOTLINE

in the North-east of England. The consortium, Ice FM, will bid for the Radio Authority-advertised licence ...

SPORTS WARS: Sports marketing has become so big, it’s hard to tell one brand from another. Nike, for many years the market leader, is rethinking its strategy. But can a US giant really be credible in a market dominated by football?

, Reebok s Wardley notes, is an art and a science . Take Tim Henman, England s barely charismatic ...

Test question

Lord MacLaurin, chairman of the England and Wales Cricket Board, is to ask culture secretary Chris...Lord MacLaurin, chairman of the England and Wales Cricket Board, is to ask culture secretary Chris Smith, to scrap the regulations in the 1996 Broadcasting Act that prevent subscription TV channels bidding for exclusive live broadcast rights to English test matches. ...

Careers: Appointment at Wales Cricket Board (ECB)

Richard Peel is joining the England and Wales Cricket Board (ECB) as its new director of corporate...Richard Peel is joining the England and Wales Cricket Board (ECB) as its new director of corporate affairs and will report to ECB chief executive Tim Lamb. Peel, who is currently controller of communications for BBC News, will be responsible for developing and implementing an external communications ...

Marketing mix: Monarchs get a king-size launch

Few subjects have taxed Tony Blair s public relations machine more than the vexed issue of smoking and sport. But, in case anyone is still in any doubt, there is definitely a link - at least there most certainly was at last week s Web site launch by the England Monarchs ...

Advertising & promotion: Campaign of the week - SURE

and outwits her interrogators. Filmed on location on the east coast of England and in London ...

Marketing mix: Profile - Spice trader/Robert Dodds, Commercial agent, The Spice Girls

to the England rugby team, for whom Dodds was commercial agent between 1990 and 1995. When people said ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.