to remove filtersSTOP PRESS
14 Aug 1997 | by JANE BAINBRIDGE
not say when agencies would now be called in. Glasgow Rangers has unveiled new ads using England ...
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THE VIRTUES OF VIRTUAL ADS - Imagine, it’s extra time in the Cup Final and the atmosphere is tense. Would TV viewers really appreciate the sight of spinning logos in the goalmouth? Meg Carter assesses the impact of virtual advertising
05 Sep 1997 | by MEG CARTER
on tobacco advertisers whose messages are restricted when races are held in France, England and Germany ... versus England rugby test in Sydney in early July. Virtual ads for Laphroiag, Teacher s, Harvey ...
SPOTLIGHT ON: VIRTUAL ADVERTISING: Virtual technology that takes ads further in sporting events - Alasdair Reid on realistic, computer-created ads that could alter televised sport
25 Jul 1997 | by ALASDAIR REID
one way or another. During the recent BSkyB coverage of the Australia versus England Rugby ... on to the pitch. We shall see. Now all we need is the technology to make a virtual England team look ...
Vodafone rebrands sales outlets
10 Jul 1997 | by JULIAN LEE
sponsorship of the England cricket team. It is expected television advertising will stay at pounds 20m ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
. The task covers Italy, Spain, Belgium, England, France, Denmark and the Netherlands. Rainey Kelly ...
Vodafone looks for Tesco tie-up
19 Jun 1997 | by JANE BAINBRIDGE
. As chairman of the Test s pounds 13m sponsorship deal with the England Cricket Team. Vodafone ...
IBM keeps tennis link
12 Jun 1997 | by WINSTON FLETCHER, is chairman of Bozell
IBM is close to signing a deal that will reserve its place at Wimbledon s Centre Court for another four years. The company has been official supplier of information technology to the All England Lawn Tennis Club since 1990, and wants to extend the deal until 2000. By providing ...
Media: For The Record
28 Mar 1997 | by ALASDAIR REID
Television has secured the exclusive rights to England s World Cup clash with Italy on 11 October. Italy ...
Vodafone to stump up
27 Mar 1997
Vodafone is set to be the official sponsor of the England Cricket Team in a five-year deal...Vodafone is set to be the official sponsor of the England Cricket Team in a five-year deal estimated to be worth more than pounds 11m. The previous sponsor, Tetley s, originally signed a deal ... to be similar to that with Tetley s, and involves the England Cricket Team, the A team, perimeter boards ...
Chelsea signs up computer firm as pounds 7m sponsor
13 Mar 1997 | by ANNA GRIFFITHS
used sports sponsorship to raise awareness, including Green Flag with its sponsorship of the England ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
