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MEDIA: Telegraph set to clinch Cricket World Cup deal

in England next summer. Matches will be played around the country starting in May and finishing in June ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

; even Alan Shearer was shown in the role of family man rather than England captain ... to England s success in reaching the later stages of the competition, ran for longer than anticipated ...

GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s plans for a global branding campaign

by opening offices in Italy, Spain and Brazil before acquiring the Biro Swan factory in England in 1957 ...

PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports

What do Cliff Richard, Bandai yo-yos, the England and Wales Cricket Board and General Pinochet...What do Cliff Richard, Bandai yo-yos, the England and Wales Cricket Board and General Pinochet have in common? They ve all used public relations agencies or lobbyists this year to work on their behalf. All had very different objectives. Sir Cliff hired Marke Borkowski Press and Public ...

CAREERS: Competition - Name that company!

White Paper and the subsequent passing of the Act that privatised its industry in England and Wales ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

petulance ensured England failed to make it to the semi-finals. However, the sporting event once again ... . Prior to kick off in May, McDonald s signed Alan Shearer, the England captain, for its World Cup ... -Spink s bumper ads were voted the most irritating in the same survey. England s match against Romania ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

Coca-Cola, Atlanta, how may I help you? Hello, I m a journalist from England trying to get in touch with Father Christmas. I m sorry ... can you repeat that name? Yes, Father Christmas. He s in your Christmas TV ads. Er ... he doesn t really ... erm, I ll have ...

COMMENT: Britain has a lot to learn from foreign invasion of talent

Were one so minded, in a Little Englander kind of way, it would be tempting to draw a parallel...Were one so minded, in a Little Englander kind of way, it would be tempting to draw a parallel between the British motor industry and British ad agencies. For Rover, Vauxhall, Jaguar, Rootes (remember them!) and Lotus read Abbott Mead Vickers, GGT, Bartle Bogle Hegarty, Manning Gottlieb, Banks ...

FOR THE RECORD

of England regional licence in 1997 and in other matters. Sir Peter Gibbings, the authority s chairman ...

PRIVATE VIEW

Exposure: TV in Scotland and North-east England Granada Home Technology Project: Home Rental ...

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