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- Jun-1998 (1)
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Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
.5 million each and there are also eight official England team sponsors who have committed around pounds 1...pounds 12.5 million each and there are also eight official England team sponsors who have committed ... events are organised, such as Adidas projection of images of England squad members Graeme Le Saux ... tournament sponsor and sponsor of the England team, has been working with Cohn and Wolfe on a detailed ...
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