to remove filtersMEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
in England next summer. Matches will be played around the country starting in May and finishing in June ...
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MEDIA: Licensing concerns
19 Dec 1998 | by ANNE-MARIE CRAWFORD
allegations by BBC 2 s Newsnight last week over the Radio Authority s award of the east of England licence....The Commercial Radio Companies Association is writing to Chris Smith, the secretary of state for culture, media and sport, to express concern about the way radio licences are awarded. It follows allegations by BBC 2 s Newsnight last week over the Radio Authority s award of the east of England licence. ...
Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP
19 Dec 1998 | by DAVID MURPHY
; even Alan Shearer was shown in the role of family man rather than England captain ... to England s success in reaching the later stages of the competition, ran for longer than anticipated ...
PUBLIC RELATIONS: Does PR measure up? - Many a celeb turns to PR at some point, but agencies need PR services to determine how successful their campaigns have been. Rob Gray reports
17 Dec 1998 | by ROB GRAY
What do Cliff Richard, Bandai yo-yos, the England and Wales Cricket Board and General Pinochet...What do Cliff Richard, Bandai yo-yos, the England and Wales Cricket Board and General Pinochet have in common? They ve all used public relations agencies or lobbyists this year to work on their behalf. All had very different objectives. Sir Cliff hired Marke Borkowski Press and Public ...
CAREERS: Competition - Name that company!
17 Dec 1998
White Paper and the subsequent passing of the Act that privatised its industry in England and Wales ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
petulance ensured England failed to make it to the semi-finals. However, the sporting event once again ... . Prior to kick off in May, McDonald s signed Alan Shearer, the England captain, for its World Cup ... -Spink s bumper ads were voted the most irritating in the same survey. England s match against Romania ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
Coca-Cola, Atlanta, how may I help you? Hello, I m a journalist from England trying to get in touch with Father Christmas. I m sorry ... can you repeat that name? Yes, Father Christmas. He s in your Christmas TV ads. Er ... he doesn t really ... erm, I ll have ...
Media: Decaux signs Scots alliance
03 Dec 1998 | by MICK RIGBY, Media strategist, MSc
JC Decaux and Glasgow-based Trainer Outdoor Advertising have formed a joint venture to tender for street-furniture contracts in Scotland. The deal could result in more innovative styles of poster sites for Scotland, such as those Decaux has pioneered in France and England. The new 50 ...
Express ad row sparks review
03 Dec 1998 | by DANNY ROGERS
of England called Express Yourself . If the campaign encouraged new readers to sample the newspaper ...
AGENDA: Big brands hit the club scene - British American Tobacco is looking at a global marketing deal with the Ministry of Sound. Harriet Marsh discovers why so many big brands are on the hunt for partners on the clubbing scene
26 Nov 1998 | by HARRIET MARSH
controversial image. First Drinks Brands recently launched a club tour in the north of England to promote its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
